So how much work do you still have pending today? Emails still piling up? Assignments left untouched?
Tell you what. Relax, take a deep breath and listen up. Reading this will take just ten minutes of your time. If you can extract value from this post, you might just increase your productivity for a lifetime.
Ladies and Gentlemen, introducing Seth Godin. Author, Entrepreneur, Legendary Marketer and Speaker. Seth has a brilliant mind which allows him to tap into ideas hitherto unexplored by anyone.
His blog, which looks like the private diary of a marketer, contains less than 100 words per post but still commands rapt attention from millions of people around the world.
In short, he is a guy who gets a lot done in little time. He has been doing exceedingly well in all of his projects. I felt that there is a reason for it. When examined closely, there are some patterns of behaviour which have helped him to be highly productive and consistent over the years.
Seth Godin, though being a successful Blogger doesn’t believe in Twitter or letting people comment on his blog posts. Why? Because blogging for him is the crux of his activity.
He doesn’t bother trying to convert people into liking him. He says either they get what he says or they don’t. And endlessly haggling with people who may have a thousand opinions of their own doesn’t help him in any way. Not when he already has a powerful network of his own.
Oh by the way, he doesn’t believe in watching TV either.
The obvious thing to learn from Seth is get rid of things which are non-value adding to your life and take you away from your primary focus.
Admit it. How many times have you clicked on a link or a photo and wandered off into the woods of the enchanting cyberspace? Only to return after an hour wondering where all the time went and waking up to all the work lying around you.
Your multiple to-do lists can wait. The power of Focus can only be harnessed when you can eliminate activities which take away your mindshare. Make a list of five things which are stealing away precious minutes from your life and distracting you from your purpose.
Shut them off and watch your productivity improve immediately.
Seth is a strong believer in the power of shipping. Every professional is respected and trusted due to his ability to deliver the goods on time, everytime.
Whether it be a Manager, Blogger or a Techie, one mistake which we do when executing our task is over-thinking it. We often have fears whether the work we submit is good enough to be accepted, whether it’ll be praised or trashed away or even the illusion that the fate of humanity depends on it!
The problem of living with this mindset is that you end up refining and reviewing each work hundreds of times! And everytime you do this, you’ll spot one or the other thing which needs changing, tweaking or re-wording. Imagine the amount of time wasted in this activity!
A better option would be to review your work once and ship it off to the concerned person. Remember, unless you are selling a final finished product which cannot be recalled, you almost always have the option of tweaking or changing what you do in the first attempt. If they don’t like it, you’ll get feedback soon enough on what needs to be improved (Probably saving you hours if not days!). If they do, they’ll like you for being on time and may even appreciate you for your speed of execution.
This style of working also ensures you have a clear picture of what works and what doesn’t. It helps you adapt and improvise much quicker by getting faster responses from your stakeholders.
All the focus and quick shipping won’t be of any use until you can pick up what works and rapidly scale it up. Successful people and organizations who have followed this and reaped astounding results. Think Amazon, Alibaba and Flipkart.
Once you find that a particular flavor of working generates results, start to build on it. Whether it’s your style of working, type of blogging or even your way of presentation, start noticing what clicks. Once you find these things, work on building this as your strength and refine it to make it your capability.
With these set of capabilities within you, you can make yourself an asset no matter where you are. They will help you remain super productive and at the top of your game.
Seth also talks about the emergence of Tribes and want of leaders to guide these tribes to meaningful action. He says the ability to connect disconnected and yearning individuals is what will create the next big ideas and revolutions.
And it takes highly productive individuals, capable of guiding both themselves and others towards transformative action to lead this kind of change.
So what are you waiting for? Start shipping now and let me know how it turns out for you!