Copywriters, web journalists, and other modern representatives of the writing craft use their PC and laptops with Internet access during the writing process. This helps them write more and better. Imagine how much time journalists spent on collecting information before showing it to the Web. Today they can interview a guy from Chicago without getting up from their bed in Barcelona. And this is just one example of the opportunities that writers have gained in the broad sense of the word through a computer and the Net.
Each copywriter can significantly increase work efficiency using various online tools and software. What are the best tools for copywriters? Find out in the article!
Web tools for copywriting: Graduation level
Web tools for copywriting that increase the efficiency of a copywriter can be grouped into the following groups:
- Tools for spell-checks;
- Means of translation;
- Tools for working with images;
- Tools for creating infographics;
- Resources for duplication check;
- Tools for working with key queries.
Using the tools described below, writers can significantly increase their speed of work, delegate some tasks to machines (that’s not the stone age luckily) and improve the quality of texts. Despite the convenience and innovation, online services remain which require certain qualifications. Simply put, these tools will not turn a pediatrician into a writer. However, these resources will help all writing professionals to work more efficiently.
1. Spell-check services
All copywriters are familiar with software and online services for creating texts. These include Microsoft Word, LibreOffice Writer, the text editor Google Docs and others. Typically, text editors check spelling by default by highlighting misspelled words and suggesting alternate spelling for the author.
Another great service is Grammarly, which is one of the best editing tools for copywriters, I know. It not only underlines the mistakes but enables improving the readability and general quality of a text.
Please note that automatic spell checkers do not save you from having to read the text yourself. You need to proofread it.
Despite the imperfection of machine tools for checking spelling, copywriters should use them. These tools allow you almost instantly to find some errors and typos. Self-proofreading of the text will correct the remaining inaccuracies.
2. Tools for automatic machine translation
Globalization forces copywriters to work with foreign-language sources of information. In the process, authors can use specialized online services or software. Please note that machine tools will not help you translate the text, or at least understand its meaning if you do not speak the particular foreign language.
However, if you speak a foreign language, feel free to use machine translation tools. They help to understand the meaning of unknown words or phrases quickly. That speeds up the work significantly.
Professional translators save time by using such tools as Trados. This program speeds up the translation of duplicate text fragments and ensures consistent translation of terms.
Use machine translation tools like Google Translate or Trados to speed things up. However, do not try to translate the text with the help of this software if you do not know the language. It’s a failure.
3. Tools for working with images
Web writers often face the need to create or add images for their publications. To do this, you can use the following tools:
The LightShot program allows you to take a picture of the entire screen or a specific part of it. Also, using this program, you can edit the resulting image by marking the selected elements with a pointer, marker, or signing them. LightShot also allows you to publish the resulting photo on the Web instantly. Its alternative is Joxi.
Canva is a great tool for creating unique pictures with the ability to add text and modify the dimension and format.
Microsoft Paint graphics editor allows you to edit images. With it, you can resize photos, change the location of picture elements, add new details, or delete existing ones, make captions.
Tineye checks the uniqueness of images.
4. Tools for creating infographics
A person perceives graphic information tens times faster than text. Therefore, authors should be able to visualize the data offered to the reader. One of the visualization tools is infographics.
To create infographics, you can use table editors, for example, Microsoft Excel or LibreOffice Calc. You can also use online services, for example, Infogr.
5. Resources for duplication check
These online and offline services are designed to identify matches of the new text with already published materials on the sites. The goal is to detect plagiarism. Programs for a copywriter to verify the uniqueness of content use different algorithms.
Content Watch, Istio.com (allows you to highlight keywords, as well as see a map of the text and much more), Copyscape (service for checking published texts), NoPlag (not necessary to create an account. However, it provides some advantages.).
6. Tools for working with key queries
The advent of the Google Hummingbird algorithm almost completed the era of the so-called “SEO-copywriting”, the meaning of which was to try to disguise keywords in a set of semi-meaningful phrases. However, search engines have not given up and are unlikely to completely refuse to take into account the semantic factors of the relevance of the text to search queries. Therefore, each copywriter must have the skills of a content marketer. In particular, he should be able to select keyphrases relevant to the interests of potential readers of his materials.
To select key phrases that are relevant to the interests of Yandex and Google users, use the Yandex. Wordstat ”and“ Keyword Planner ”respectively. And if you are professionally planning marketing campaigns and composing a semantic kernel, you will need a professional key phrase selection tool, for example, Key Collector.
What are the great tools for copywriting which increase work efficiency?
To work more efficiently, copywriters can use several tools. These include machine spelling and translation tools, tools for creating and processing images and creating infographics. Writers can also use resources to verify the uniqueness of texts and select key phrases.
Hey, what tools do you use?